Every year, the same question comes up in the weeks before Dhanteras: gold is expensive, so what do you buy that is still worth giving? Jewellers quoted by PTI before Dhanteras 2025 said buyers were moving towards lightweight jewellery in the 9 to 18 carat range, and many are now choosing a 9kt or 14kt gold piece, or silver, set with a laboratory-grown diamond or moissanite instead of a heavy plain ornament.
This Dhanteras jewellery guide covers the 2026 date, how to choose the metal and the stone, and what Platizem designs cost in each, so you can decide for yourself, your wife, your mother, or your sister before the festive rush starts.
All prices below are starting prices for the exact stone and metal named. Metal rates change, so confirm the final amount, including tax, at checkout.
Key Takeaways
- Dhanteras 2026 is on Friday, 6 November. The Delhi puja window (Pradosh Kaal) runs from 5:49 PM to 7:15 PM IST, and Diwali follows on 8 November, according to Dekho Panchang. Timings differ by city, so check yours before you plan a Dhanteras jewellery purchase.
- Gold costs 65% more than it did last Dhanteras a year earlier. On Dhanteras 2025, 24 karat gold in Delhi reached ₹1,34,800 per 10 grams, up from ₹81,400 in 2024 (PTI, 18 October 2025), which is why many buyers now compare 9kt gold and silver before they buy.
- Indians are paying the same rupees for less gold. The World Gold Council reported that India's gold jewellery demand in July to September 2025 fell 31% to 117.7 tonnes, while its value held at ₹1,14,270 crore.
- 9kt gold is 37.5% gold, and it now falls under BIS hallmarking. Business Standard reports that BIS brought 9 carat gold into its hallmarking system in 2025, with a minimum fineness of 375, so ask to see the mark on any 9kt piece you buy.
- A 9kt gold diamond ring can start near ₹13,000. The Platizem flush-set diamond wedding band costs ₹13,139 in 9kt gold with a laboratory-grown diamond, against ₹2,296 in S925 silver. A laboratory-grown diamond is a diamond, according to GIA. Moissanite is not.
Quick Answer: What Jewellery Should I Buy on Dhanteras 2026?
- What is the best jewellery to buy on Dhanteras 2026? Pick a small piece you will wear often: 9kt or 14kt gold earrings, a ring or a pendant set with a laboratory-grown diamond or moissanite, or silver for a smaller budget.
- Is 9kt gold good for Dhanteras jewellery? Yes, if you want gold at a lower price. 9kt is 37.5% gold, carries a 375 fineness hallmark under BIS rules, and starts at ₹13,139 on a Platizem diamond ring.
- Which is better for Dhanteras, lab-grown diamond or moissanite? Laboratory-grown diamond is a real diamond and costs more. Moissanite is a different gemstone at a lower price. Choose based on your budget, and have the stone named on your invoice.
Dhanteras 2026 Date and the Best Time to Buy
Dhanteras falls on Trayodashi, the thirteenth day of the dark fortnight of Ashwin, and opens the five-day Diwali festival. In 2026, it is on Friday, 6 November, with Diwali on Sunday, 8 November. The Lakshmi puja window on Dhanteras is the Pradosh Kaal, which Dekho Panchang lists as 5:49 PM to 7:15 PM in Delhi, 6:19 PM to 7:45 PM in Mumbai, and 5:13 PM to 6:39 PM in Kolkata.
Many families buy during the day or in the evening before the puja. Exact shubh muhurat windows for buying differ between panchangs and cities, so use your family's panchang or priest for the time, and use this guide for the choice. The practical point for jewellery is earlier: if the piece needs a size, a hallmark check, or delivery, the order has to be placed well before 6 November, not on the day.
Why Jewellery Is Bought on Dhanteras
The name joins dhan (wealth) and teras (thirteenth day). The day honours Dhanvantari for health, and Lakshmi and Kubera for prosperity, and the long-standing custom is to bring home a new metal object, usually gold, silver, copper, or a utensil. For many families, the first Diwali purchase is a coin or a piece of jewellery that marks a fresh start.
Views on stones differ. Some families follow astrology and ask whether a diamond suits the buyer's chart, since diamond is linked to Venus in astrology. Others buy the metal for the custom and choose the stone for the wearer. Platizem does not make claims about luck or fortune, so if your family consults a priest or astrologer, do that before you choose a stone.
Choosing the Metal: 9kt, 14kt, 18kt, Silver or Platinum
The metal sets most of the price, and it is also the part that carries the Dhanteras custom. Here is how the options compare on the same design, the brilliant round-cut ring, with a laboratory-grown diamond:
| Metal | Gold Content | Price (Laboratory-Grown Diamond) | Suits |
|---|---|---|---|
| S925 Silver | None (92.5% silver) | From ₹4,113 | Lowest budget; silver is on the traditional Dhanteras list |
| 9kt Gold | 37.5% | From ₹14,992 | First gold piece; daily wear at a lower price |
| 14kt Gold | 58.5% | From ₹24,693 | Longer-term piece; about 65% more than 9kt on this design |
18kt gold (75% gold) and Pt950 platinum are also offered on most designs and cost more again. Silver costs the least and is softer, so it can darken; wipe it after wearing and store it in a pouch. 9kt looks paler than 22 karat jewellery because it holds less gold. If your family expects the deep yellow of 22 karat for Dhanteras, 14kt or 18kt will be closer than 9kt.
Check the Hallmark
Business Standard reports that BIS added 9 carat gold to hallmarking in 2025, with 375 as the minimum fineness for 9kt. Whatever the metal, ask the seller to state the purity in writing and to show the hallmark on the piece before you pay. Platizem has not published hallmark details for every design in this guide, so confirm it for the exact piece you choose.
Choosing the Stone: Laboratory-Grown Diamond or Moissanite
Both stones are made in a laboratory, and they are not the same material. GIA states that laboratory-grown diamonds have the same crystal structure as natural diamonds and nearly the same chemical, optical, and physical properties. Moissanite is silicon carbide, a separate gemstone that is not a diamond, and it costs much less. Our guide on whether moissanite is a fake diamond explains the difference, and the laboratory-grown diamond guide covers how those stones are grown.
Here is how much the stone changes the price on three designs, in 9kt gold:
| Design | Moissanite, 9kt Gold | Laboratory-Grown Diamond, 9kt Gold | Gap |
|---|---|---|---|
| Flush-set wedding band | From ₹12,464 | From ₹13,139 | ₹675 |
| Brilliant round-cut ring | From ₹12,802 | From ₹14,992 | ₹2,190 |
| 1 carat solitaire earrings | From ₹12,326 | From ₹30,326 | ₹18,000 |
On small designs, the gold costs far more than the tiny stones, so the stone barely moves the price. On a 1 carat pair of earrings, the stone is the higher cost, and moissanite saves ₹18,000. That is the rule to use: on a light ring or pendant, buy the laboratory-grown diamond if the word diamond matters; on a bigger stone, moissanite gives more sparkle for the money, and you should say plainly that it is moissanite. Not every design shows the same stone first, as the first price on many pages belongs to the moissanite option in silver, so switch to Lab-grown before you compare.
Dhanteras Jewellery by Type to Choose
1. Rings: The Gift That Gets Worn Daily
A small ring is the easiest first gold piece. The flush-set diamond wedding band starts at ₹13,139 in 9kt gold, and the brilliant round-cut ring starts at ₹14,992. For a husband or father, the men's wedding band starts at ₹7,314 in silver and ₹35,843 in 9kt gold. Rings need an exact size, so measure a ring that already fits before you order. More options are in the rings collection, men's wedding bands, and our rings under ₹10,000 guide covers the lowest budget.
2. Earrings: No Size to Get Wrong
Earrings suit a gift because there is no size to guess. The blue oval sapphire gemstone and laboratory-grown diamond stud earrings start at ₹9,946 in silver and ₹21,565 in 9kt gold, and the butterfly stud earrings start at ₹25,789 in 9kt gold. The 1 carat solitaire earrings start at ₹23,000 in silver and ₹30,326 in 9kt gold with a laboratory-grown diamond. The listings do not say whether the sapphire is natural or laboratory-created, so ask if that matters to you. Browse the earrings collection, and use the solitaire stud earrings size guide to see how each carat looks on the ear.
3. Pendants: A Gentle Starting Budget
The 0.50 carat blue sapphire pendant starts at ₹5,582 in silver and ₹20,234 in 9kt gold, and the heart-shaped diamond solitaire pendant at ₹24,679 in 9kt gold. A pendant works for a daughter, a daughter-in-law, or a first piece for someone who rarely wears jewellery. See the pendants jewellery collection.
4. Bangles: The Traditional Choice, at a Higher Price
Bangles are the classic Dhanteras gift for a mother or a newly married woman, but gold bangles use more metal, so the price rises fast. The modern minimalist diamond bangle starts at ₹26,057 in silver with a laboratory-grown diamond, and ₹1,22,003 in 9kt gold. With moissanite, it starts at ₹15,257 in silver. Measure the wrist or a bangle she already wears; our laboratory-grown diamond bangle guide explains sizing. The bangle collection is small, so check what is in stock.
Dhanteras Jewellery by Budget
| Budget | What Fits | Examples (Laboratory-Grown Diamond) |
|---|---|---|
| Under ₹10,000 | Silver ring, pendant, earrings | Flush-set band, S925: from ₹2,296; sapphire pendant, S925: from ₹5,582; men's wedding band, S925: from ₹7,314; sapphire earrings, S925: from ₹9,946 |
| ₹10,000 to ₹25,000 | First 9kt gold ring or pendant, 14kt ring | Flush-set band, 9kt: from ₹13,139; round cut ring, 9kt: from ₹14,992; sapphire pendant, 9kt: from ₹20,234; sapphire earrings, 9kt: from ₹21,565; round cut ring, 14kt: from ₹24,693 |
| ₹25,000 to ₹50,000 | 9kt gold earrings, men's gold band, 14kt pieces | Butterfly studs, 9kt: from ₹25,789; solitaire earrings, 9kt: from ₹30,326; men's band, 9kt: from ₹35,843; solitaire earrings, 14kt: from ₹36,858 |
| Above ₹1 lakh | Gold bangles | Modern minimalist bangle, 9kt: from ₹1,22,003 |
Moissanite lowers every row. The 1 carat solitaire earrings start at ₹5,000 in silver and ₹12,326 in 9kt gold with moissanite. For couples, matching sets and gifts for both families are in the jewellery sets collection. Shopping for a wife around the same time? The Karwa Chauth gift guide for your wife lists more ideas by budget.
Order Early: A Simple Timeline for 6 November
Dhanteras is not far away, so there is room to plan, but not to wait. Choose the design, the metal, and the stone this week. Ask for the delivery date to your pincode in writing before you pay, because Platizem has not published a delivery promise for the festive week. If the piece needs a size, confirm it before ordering. Made-to-order and custom pieces need design approval first and are final sale, so the jewellery customization page is a better fit for a start in October than in November. Ask the Platizem how long the process takes for your design.
Mistakes to Avoid When Buying Jewellery for Dhanteras
1. Do not buy the first price you see, because it may be the moissanite option in silver; check the stone and metal selected.
2. Do not assume the stone from the product title; confirm it on the order.
3. Do not treat laboratory-grown diamond or moissanite jewellery as a financial investment.
4. Do not leave sizing to the last day. And do not buy a heavy statement piece you will not wear just to mark the day: a lighter piece worn every week is the better purchase.
Frequently Asked Questions
1. Is Diamond Jewellery Auspicious to Buy on Dhanteras?
Opinions differ, and no single rule applies to every family. The custom of the day is to bring home a new metal object, so gold or silver in the setting satisfies it for many households. Some families also consult astrology, because diamond is linked to Venus in astrology, and they ask whether the stone suits the wearer's chart. Others choose stones for beauty and budget alone. If this matters to you, ask your family priest or astrologer before ordering, and treat this guide as help with the practical choice.
2. What Should You Not Buy on Dhanteras?
Traditional guidance, such as the Dekho Panchang page, advises against buying iron items and sharp tools, and against buying on credit. None of this rules out jewellery in gold, silver, or platinum. Practice varies by region and community, and sources do not agree on every item, so treat any list as guidance rather than a rule. If you plan to pay in instalments or on EMI, check what your own family's practice says about buying on credit, and ask an elder or your priest if you are unsure about a particular item.
3. Should I Buy Gold Coins or Jewellery on Dhanteras?
It depends on what the purchase is for. Coins are bought as a store of gold and as a shagun gift, and their price follows the metal weight closely. Jewellery adds design and making costs and is bought to be worn. A diamond or moissanite piece adds stone cost, which you should not expect to recover on resale. If you want wearable value, buy jewellery; if you want a simple gold holding, a coin is the usual choice. Many families buy a small coin and a piece of jewellery.
4. How Do I Care for New Gold and Silver Jewellery?
Wipe each piece with a soft, dry cloth after wearing, since sweat and oils dull metal and darken silver. Once a month, soak it in warm water with a drop of mild soap, brush gently with a soft toothbrush, rinse, and dry fully. Keep perfume, hair products, and cleaning liquids away from it. Store each piece in its own pouch so stones and metal do not scratch each other. Take rings, bangles, and bracelets off for the gym, swimming, and washing up.
5. What Jewellery Should I Gift My Mother, Wife or Sister for Dhanteras?
For a mother, bangles or small gold earrings suit daily and festival wear. For a wife, a ring, pendant, or stud earrings are easy choices, and a matching set works for a first Dhanteras after marriage. For a sister, a pendant or silver earrings keep the budget gentle and need no size. Whoever it is for, choose a piece in the metal she already wears, since a gift she wears often is worth more than a larger one she keeps in a box.
Final Thoughts
The right Dhanteras jewellery is a piece you will wear, in a metal your family is happy with, bought early enough to arrive before 6 November. Decide the metal first, then the stone, and compare prices only after you have selected both. Begin with rings or earrings for a gold piece near ₹13,000 to ₹30,000, pendants for a gentler budget, and bangles for a traditional gift. Switch each design to the Labgrown option and your chosen metal to see the price that applies, or share your own design on the customization page. If you are still weighing the two stones, our moissanite ring price guide and the guide to the best alternatives to diamonds will help.